This is something that always seems to be neglected when taking the time to write to someone. I think it’s a very important part of a message, if not, the MOST important. If you write something generic, or write nothing at all, why would someone take the time to even open that message? If you don’t at least look as though you have tried, and taken the time to personalise your message then why would a member then take the time to read what you have sent? Like I said you only have to look as though you tried, as most members generally understand you can’t write a tailored message to every new profile you read. You would be there forever. But even a mention of the members profile title can mean the difference between a read message and an unread. You can even send the same thing to every member as long as its eye catching and quirky. Anything has to be better than ’new message’ so think about it and test some message titles out!